Other gains are attributed to the merger. It also noted the app’s gains have come, in part, from increased ad spend across Facebook, Google’s mobile ad platform AdMob, in-app ad platform Vungle and others. Apptopia said TikTok had a 29 percent engagement rate, compared with Facebook’s 96 percent, Instagram’s 95 percent, Snapchat’s 95 percent and YouTube’s 95 percent.
However, it noted that the app’s engagement rates (the portion of monthly users who open the app daily) was still behind the rest of the group. 3 in the Overall Free Apps Top Chart, according to App Annie data.Īpp researcher Apptopia reports similar findings, in terms of TikTok’s surge. However, at other times it’s gotten as high as No. installs were up 237 percent from 1.13 million in October 2017.Īs floods of new users join TikTok, the app has also flirted with passing some of these leading social apps in the App Store’s Top Charts, at times, too.
2 Facebook, which had 3.53 million first-time installs. In September, TikTok’s installs grew around 31 percent from the prior month to reach approximately 3.81 million on the App Store and Google Play combined. Since then, it has continued to increase its market share among this group of apps, reaching as high as 42.4 percent of downloads among the apps just days ago, on October 30. It surpassed the four other apps in terms of daily downloads on September 29, with 29.7 percent the downloads from this cohort of apps, the firm says. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time in September.Īccording to data from app intelligence firm Sensor Tower, TikTok’s installs were higher than those of Facebook, Instagram, Snapchat and YouTube in the U.S.
Today, the result of that merger is sitting at the top of the U.S. The company this year merged Musical.ly with its own short video app TikTok as a means of entering the U.S. Beijing-based ByteDance’s 2017 acquisition of tween and teen-focused social app Musical.ly is paying off.
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